Rebranding Equipment

Case Study: Rebranding Equipment

Situation

A major coffee distributor was launching a new product and needed an immediate rebranding of existing equipment to aid in the marketing campaign.


Solution

Cornelius Renew worked with both, the distributor and a local paint supplier to develop and implement a new paint scheme that would allow existing equipment to be utilized in the marketing campaign; reducing capital expenditures for our customer by providing a “like new” piece of equipment at a fraction of the cost of new.